Resources Library by ANA

Effective competitive intelligence techniques for industrial markets

In industrial markets one of the most challenging aspects of market and competitive intelligence processes is the actual collection of data information and intelligence as a basis for knowledge. Compared to consumer markets industrial markets...

Catalogue: Seminar 1999: Market and Competitive Intelligence

Authors: Richard Beswick, Stefan Binner

Company: bms marketing research + strategy

March 1, 1999

What are we talking about?

The focus of this paper is on the evolution of the research business system since the 1950s as well as the development of competitive intelligence in the last decades. The purpose is to provide some background reference regarding pragmatic...

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Mario van Hamersveld

Company: Philips International

March 1, 1999

Making intelligence count

Ever-increasing resources are being devoted to learning about customers. What do they want how do they perceive us and our offer how do we match up against the competition? Attendant pressures mount on research specialists product brand and...

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Sean A. Meehan

March 1, 1999

Creating competitive intellectual capital

As organizations evolve from multi-domestic to transnational they need to develop new ways of obtaining sharing and acting upon marketing information. The technological advances that led to the ‘marketing information revolution’ now...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Hans-Willi Schroiff

September 1, 1998

Market intelligence

The purpose of market intelligence is to provide management with the facts, information and insights it needs to make rapidly the best, most efficient business decisions. Well organised, market intelligence can be a substantial source of competitive...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Fredrik Nauckhoff

September 1, 1998

The relationship between market research and competitive intelligence

The paper describes the relationship between market research and competitive intelligence and discusses the evolution of competitive intelligence: the definition the need it fulfills where it evolved and the penetration of the discipline by industry...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Ruth Stanat

Company: SIS International Research

September 1, 1998

Data warehousing

This paper is a short summary of the major findings of a study based upon sixty-two case studies of organizations that have successful data warehouses in use at their sites. The in-person interviews that provide the basis of the study were conducted...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Edward O'Hara

September 1, 1997

From evolution to revolution

Competitive advantage can rest with getting the right information to the right people at the right time allowing them to take the right action. Information providers, and in particular market researchers, have a key role to play in this process. We...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Author: L. J. M. MacMillan

Company: GSK

June 15, 1997

Segmenting consumers for evolving a retailing strategy

The focus of this paper is on leveraging on distribution to gain completive advantage especially in a highly competitive scenario. The paper demonstrates through an Indian case study pertaining to watch purchase that a. Consumers seek a distinct bag...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: Muthukumaran Swaminathan

June 15, 1995